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World Class Copywriter: Eric Graham We test everything here at InternetBusinessBox.com. In fact, since we run the Internet Business Box software, it is impossible to have anything put on our site without it being under test. Even this blog post could disappear tomorrow. Some could argue that testing eliminates the need for copywriters. I couldn't disagree with that statement more. Copywriters are the storehouse for the knowledge of the world's winning split tests. If you aren't STARTING your split tests with at least one option from a world class copywriter, then I think you are making a huge mistake. We draw from a lot of copywriting sources, but one of our favorite is Eric Graham's Conversion Doctor blog. He is constantly testing sales letter elements and reporting clearly his results... for FREE! His blog is devoted to helping people improve their conversion rate at no charge. We highly recommend his free blog AND his paid services. I don't think he offers a service that doesn't easily pay for itself with improved profits in a very short period of time. If you wonder where we get the idea to test a gradient background or a red/green border around submission buttons or any number of other winning combinations to test... it is often from Eric's blog. You can check it out yourself here: |
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